Account Based Marketing (ABM) ranks among 2018 top marketing priorities and your department will be measured on its ability to impact sales and revenue quickly.
You probably wonder as Marketing Ops and Demand Gen Leaders:
- How do I smartly build my personas and accounts?
- How should I track account progression down the sales cycle intelligently and automatically?
- How do I measure and track the effectiveness of ABM plays vs non-ABM campaigns?
- How do I coordinate account (potentially overlapping) engagements across marketing and sales?
- What are some creative ABM plays and campaigns?
Watch now and learn:
- How to scope an ideal customer profile for ABM (and stick to it!)
- The best practices to coordinate account-targeting engagements between your marketing and sales teams
- How to measure ABM effectiveness and then optimize your tactics and campaigns over time